Resume

Digital Marketing Intern

September 2024 - June 2025

Trauma Resource Institute, Inc, Pomona, CA

• Conducted an on-site SEO audit focusing on title tags, meta descriptions, keyword placement, internal linking, and page speed optimization using Google Search Console, Screaming Frog, and Moz.

• Implemented off-site SEO strategies—including backlink analysis and outreach—while leveraging Ubersuggest, Ahrefs, and Google Keyword Planner to research and target 1,000+ high-impact keywords, improving search rankings and online visibility.

• Developed six strategic landing page mock-ups using Squarespace and boosted conversion rate from 3.2% to 4.1%: restructured user interface and simplified customer purchasing journey; researched, selected, and categorized high-intent keywords for Google Ads campaigns, created detailed ad copy mockups including headlines, descriptions, and sitelinks that aligned with client goals.

• Set up and launched Google Ads campaigns, implemented conversion tracking, and used Tableau to analyze key performance metrics such as conversion rate, CTR(7.69%), CPC, and ROAS. Conducted A/B testing with different landing pages to optimize user engagement and conversions. Built interactive dashboards featuring filters, parameter thresholds, bar charts, text tables, and pie charts—delivering data-driven insights and actionable recommendations to the department director.

 

Treasurer 

October 2024 - Current

Digital Marketing Analytics Club at CPP 

• Lead the club's financial operations, ensuring effective budgeting and resource allocation.

• Oversee financial transactions and maintain accurate records for club activities.

• Collaborate with club leadership on financial strategies aligned with organizational goals.

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Business Incubator Operator

February 2020 - August 2024

Guangxi YunChuang Enterprise Incubator Co.,Ltd, Guangxi, China

• Led a team of 10 and managed a 5,000-square-meter incubation facility accommodating up to 80 companies.

• Secured over ¥480,000 in annual government subsidies for the incubator and assisted startups access over ¥3.8m ($522,560) of financial support from various government subsidies.

• Nurtured 200+ startups over 4 years through a startup incubator program. Used R and excel to clean and analyze growth data. Built ARIMA and regression models to forecast next-year revenue trends and delivered data-driven insights for strategic planning.

• Worked with external partners and organized more than 55 conferences to promote collaboration, resulting in the onboarding of 63 new startups, recruitment of 11 new mentor partners, and engagement with 8 large-scale new investors.

 

Media Content Creator

May 2018 - December 2019

Shenzhen Yanchi Culture Co., Ltd, Shenzhen, China

• Accessed audience profiles to improve social media content and conversion rates; used Excel to track follower growth, engagement, conversion rates and other metrics to refine content strategies, eventually boosted conversion rate by 2.6%, following rate by 8.3%.

• Managed a team of 4 in the short video division and independently created 350+ videos for mega influencer "深夜徐老师" (11.3M+ followers), producing ~50 projects per month including 1-min, 15-min, and rapid-turnaround videos. Totaled 500+ minutes of content, averaging 40M views per video and attracting 1M+ new followers across platforms.

 

Operations Specialist

October 2016 - May 2017

AGCEG Wenwei Education, Irvine, CA

• Managed and updated daily contents across 3 main company social media accounts(e.g. Weibo, WeChat), developed efficient marketing strategies that increased follower engagement rates by 3.5%.

• Independently designed and formatted a 30-page workbook for print using advanced Adobe InDesign tools, ensuring professional layout, consistent branding, and high production quality.

• Led the production of 10+ video projects from scripting to post-production, with final versions broadcast on Phoenix Satellite TV (US).

 

Development Department Intern

June 2015 - September 2015

Laguna Art Museum, Laguna Beach, CA

• Conducted data retrieval about daily operations and membership management using Excel.

• Provided comprehensive support for exhibition event.