Marketing Analytics and Data Visualization
Data-driven projects using RStudio and Tableau, with dashboards, forecasts, and insights that turn complex data into real business value.
Built an interactive Tableau dashboard to compare sales performance between this year and last year. Visualized key metrics such as profit, quantity sold, and total sales. Analyzed best-selling products and identified sales trends over time, providing actionable insights to support data-driven decision-making.
Effective inventory control for coffee-vending machines hinges on anticipating weekly ingredient consumption while avoiding costly spoilage. We forecast demand using historical sales from a single machine, applying an ARIMA model in R to generate eight-week projections that guide stock levels and reorder cadence.
Built an interactive Tableau dashboard and story to analyze the performance of Nike marketing campaigns. Visualized key metrics including profit, ROI, CTR, and conversion rate, along with trend analysis across time. Derived actionable insights and delivered strategic recommendations to optimize future campaign performance.
