Visual Branding and Digital Design
A curated portfolio of design projects, including websites, logos, menus, and posters. Showcases my approach to visual storytelling, brand identity, and user-centered aesthetics.
A modern and intuitive website crafted for Ivy Insurance, enhancing user experience while showcasing their comprehensive insurance services.
A refreshed and user-centric website design for the Analytics and Marketing Insights Club, emphasizing streamlined navigation and dynamic visuals to better represent the club's mission of fostering knowledge and collaboration in the marketing analytics field.
Project 3
Designed to Define
I designed two logos for ClearInsight, a consulting firm that helps businesses manage and visualize their data (clearinsight.io). Each logo reflects ClearInsight’s focus on providing user-friendly tools and effective solutions in the data industry.
Project 4
Poster Series for UN1QUE TEA
Created four vibrant posters for UN1QUE TEA, a Los Angeles-based bubble tea brand, to enhance their presence at a night market event. Each design showcases three signature drinks and captures the brand’s warm, playful energy—inviting visitors to explore bold flavors in a festive atmosphere.
Menu Revamp for UN1QUE TEA
I optimized the drink menu by designing both a horizontal layout and a single-page version to fit different display needs. Each drink is accompanied by an image next to its name, giving customers a clear idea of its appearance and making the selection process more enjoyable. The design focuses on visual appeal and ease of navigation, balancing clarity with clean typography and strategic spacing to highlight key offerings and create a seamless browsing experience.
New
Version
New Design Features:
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Updated overall layout to enhance clarity, visual hierarchy, and organization
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Designed realistic mockup images for beverage products to improve visual appeal
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Streamlined content by removing redundancies and merging overlapping sections
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Enhanced text with marketing-driven language to better showcase key selling points and attract target audiences​
Old
Version
Strength:
Each drink has a matching image for better visual appeal.
Weakness:
Layout is messy; content is outdated.
Opportunity:
Update design, images, and layout to highlight key selling points.
Threat:
Avoid overly complex visuals that may overwhelm users.
Vertical
Version
Project 4
Mobile Food Delivery Application UI/UX Design
Focusing on three essential screens: the onboarding screen, authentication interface, and food category selection page. Designed using Figma, this mockup exercise emphasizes key UI/UX principles to create an engaging and user-friendly experience.
Interactive Homepage Mockup
This project showcases a dynamic and interactive homepage mockup designed to captivate users and enhance engagement. Utilizing cutting-edge web design techniques and animation principles, this mockup demonstrates how to create an immersive digital experience.